Target Audience Research

My target audience is obviously students at a college / sixth form.

I asked 6 college students about their ideal college magazine and the content it would contain.
These are the questions and the students' answers.

1. What adjectives would you use to describe your ideal student magazine?
    - simplistic
    - informative
    - helpful
    - creative
    - colourful
    - encouraging
    - minimalistic
    - unique
    - educational

2. What entertainment forms would you like included in a student magazine?
    - music
    - reviews
    - things that are happening in the local area
    - reviews on current books, films and tv shows
    - student short stories
    - football (and other sports) scores and predictions
    - reviews of new technology products
    - ratings of popular tv shows
    - exclusive interviews with celebrities

3. How much would you be willing to pay for a student magazine?
    - no more than £2
    - nothing, it should be free
    - 50p
    - free!
    - depending on the relevant content, the maximum I would spend on it would be £2.50
    - completely free!

4. If the student magazine had an advice page, what advice would it give?
    - stress and how to manage it
    - health problems
    - sexual health
    - career advice
    - producing a quality CV
    - about relationships

5. What images would you like to be featured in your student magazine?
    - posters advertising new releases of films in the cinema
    - photos of new album covers (from new album releases)
    - photos of artists and bands who are featured in the magazine music section (perhaps in the interview subsection)
    - photos of students' photographs or sketches or paintings (anything creative that they are proud of)




Conclusion
From this research I have conducted, I have found out that my target audience think the magazine should be simple, easy to read and understand, and encouraging (meaning that it provides motivational qualities throughout the magazine. They want reviews about new films, books and tv shows, interviews with celebrities (in the genre of the magazine, of course), listed events that specialise in the local and surrounding area, and music (perhaps new releases of songs or albums). They would prefer the magazine to be free, and I agree with them - if the magazine contains advice and help pages, some people may prefer to write in and read a response rather than seek help and talk to someone about it if they have trouble with talking or confrontation.
I have come to the conclusion that the magazine will be simple, helpful, and provide a wide range of pages such as advice, exams, music, films, sports, reviews, etc.